About

Gregory W. Gross is a consulting creative director and freelance copywriter in medical advertising and marketing, based in New York City.

For 25 years, Gregory has helped build, launch, and evolve messaging for pharmaceutical brands in oncology and other complex categories.

He has worked for large and small medical advertising agencies in New York, including Publicis Health Colab, Saatchi & Saatchi Health, Medicus Life Brands, AgencyRx, CDM, Juice Pharma, and Greater Than One. His key clients have included Pfizer, Biogen, Sanofi, and Merck. Gregory excels on collaborative cross-functional brand teams.

Services

  • Message research & development

  • Tactical planning & execution

  • Campaign strategy & concepts

  • Brand development & evolution

LinkedIn Recommendations

  • “A charismatic leader with exceptional creative skills, strategic thinking, and strong experience.” —Group Account Director

  • “Clients always respected him and followed his lead building the brand story.” —Medical Affairs Director

  • “Under Gregory’s direction, our team produced beautiful creative work that was smart, distinctive, and emotionally resonant.” —Associate Creative Director

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